Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place.
If this is you, then you definitely landed on the right blog post and podcast today.
Social media is not a band-aid for a broken business. If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, setup the LinkedIn company business page, post to Snapchat and do a live video stream on Facebook.
Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing.
If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks.
Business owners and leaders must start being more careful of who they hand over the social media keys to. In addition, social media and digital marketers must learn business.
There is a clear gap in the social ecosystem of qualified people who know business, know social and digital marketing and also know how to align social media to business goals.
It seems that everyone is an expert at social media and digital marketing. However, unfortunately a good majority of these same people have never spent more than a few months working in a real business or driving real business results, for themselves or for another business.
3 Foundations for success as a social media or digital marketer
Why you must understand more than business 101
Why you must understand more than marketing 101
Why you must know how to align social media to business goals
Why business leaders should not simply hire an intern because they know how to tweet
Why business leaders must be careful who they hand over their social media and business keys to
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